Matthew Weikel
Co-founder, ads and lead systems
Builds and runs your campaigns, tracking and the CRM that sends every lead straight to you.
(405) 856-7913Pay for leads, not promises.
Upscalr Marketing runs Meta ads and builds SEO websites for service businesses, priced about 10% below the going rate. On ads, you only pay for the leads we deliver.
Taking on new clients now
By the numbers
Your customers are online. Are you there when they look?
This is how people in 2026 actually pick a roofer, a plumber or a med spa, and why Meta ads plus a real SEO website wins.
Facebook leads cost about half as much as Google leads for home service businesses.
Average cost per lead. WordStream Facebook Ads Benchmarks (home and home improvement); LocaliQ Home Services Search Advertising Benchmarks.97%
of consumers read reviews before choosing a local business.
BrightLocal Local Consumer Review Survey 202645%
now ask ChatGPT and other AI to recommend local businesses, up from 6% a year earlier. A real website gives them something to recommend.
BrightLocal Local Consumer Review Survey 202642%
of local search clicks go to the Google map pack, the top three map results. Local SEO is how you get in it.
Moz47%
of people won't use a business with fewer than 20 reviews. We build review requests into every SEO plan.
BrightLocal Local Consumer Review Survey 202637%See where you rank, free
Only 37% of home service businesses invest in SEO. Most of your competitors are leaving the map pack wide open.
ScorpionWhat we do
Two things, done really well.
We don't try to do everything. We run Meta ads and local SEO for service businesses, plus the landing pages and follow-up that turn clicks into booked jobs.
Meta ads, paid per lead
Facebook and Instagram campaigns aimed at homeowners and customers in your service area. You pay for the leads we deliver, not for clicks or impressions.
- Ad creative and copy, made and tested for you
- Audience testing and retargeting
- You pay per lead, billed weekly
Local SEO
Show up in Google search and the map pack when people nearby look for what you do, without paying for every click.
- Technical fixes and site speed
- Local SEO and Google Business Profile
- Content that answers what your customers search
Landing pages
Fast pages built for one job: turning a click into a call or a booked appointment.
- Landing pages matched to each campaign
- Mobile-first design and fast load times
- Forms and click-to-call on every page
Lead follow-up
Every lead lands in one pipeline with instant follow-up texts and emails, so nobody you paid to reach goes cold.
- All leads from every channel in one place
- Automatic follow-up within minutes
- See which ad every customer came from
Lead calculator
What would more leads be worth?
Plug in your own numbers to see what extra leads could mean for your business.
Pricing
Same work. About 10% less than the going rate.
Real prices on the page, no "call for a quote". Pick one service or stack all three.
SEO website
$1,250one-time
Typical small-business site: $1,500 to $5,000
- 5 fast, mobile-first pages built to rank locally
- Click-to-call, quote form and review section
- Google Business Profile hookup
- Website Plus with city and service pages: $2,000
Most popular
Meta ads, pay per lead
$45to $110 per lead
Shared marketplace leads often run $40 to $120+
- Leads that go to you only, never shared
- Only pay for valid leads, billed weekly
- Bad lead? Report it within 48 hours for a full credit
- Weekly cap so your bill never surprises you
Local SEO
$447/month
Typical local SEO: $500 to $1,500/mo
- Google Business Profile management
- We fix everything your audit finds
- Directory listings and a monthly ranking report
- Growth plan with new pages and review requests: $797/mo
Lead marketplaces
- ✕The same homeowner is often sold to several contractors
- ✕You race other companies to the phone
- ✕Membership fees on top of what you pay per lead
Upscalr
- ✓Every lead is yours alone
- ✓No leads, no bill
- ✓About 10% under typical rates, with prices you can see
Per-lead prices by industry: roofing $110, HVAC and plumbing $65, landscaping and med spas $45, mortgage $65. "About 10% below the going rate" compares our prices with the low end of typical 2026 ranges for small-business websites ($1,500 to $5,000, WebWave) and focused local SEO ($500 to $1,500 a month, Search Engine Watch), and with the middle of typical 2026 per-lead prices for home service leads. Ad results vary by market and season.
How it works
Every channel feeds one pipeline.
We run your ads and local search presence where your customers look, then route every lead into one place you can see.
Free website score
Is your website losing you jobs?
Type in your website and get a score in about 30 seconds. We check speed on a phone, Google basics and the things that make people call or leave.
No email needed. Free, and it takes about 30 seconds.
?Your score
- Loading your site like a phone would
- Timing how fast it shows up
- Checking Google basics
- Checking mobile layout and buttons
- Adding it all up
Client results
[Client] went from slow weeks to a full schedule.
[What they do, where they are, and what was wrong before. Two or three sentences.]
"[A short quote from the owner about the results.]"[Owner name], [Business]
[00]leads in the first 30 days
[$00]average cost per lead
[00]jobs booked
The goal
Goodbye slow weeks. Hello booked ones.
Our job is simple to measure: more appointments on your calendar. Flip the switch to see what we're aiming for.
5appointments this month
This monthIllustration
Getting started
From first call to scaling in four steps.
1
Free audit
We look at your ads, website and Google presence and show you where money is leaking.
2
Launch
Ads, landing pages and tracking go live, built around your service area.
3
Leads delivered
Leads land on your phone and in your CRM. You pay per lead, billed weekly.
4
Scale
We put more behind what's working and grow into new neighborhoods.
Who we help
Built for service businesses.
Roofing
Inspections, repairs and full replacements.
HVAC
Tune-ups, repairs and new system installs.
Plumbing
Emergency calls, water heaters and drains.
Landscaping
Design, installs and recurring maintenance.
Med spas
Injectables, facials and laser clients.
Mortgage
Buyer and refinance leads for loan officers.
The team
Two founders. No middlemen.
You won't get handed off to an account manager. You work directly with the two people building and running your campaigns.
Hayden Aaron
Co-founder, client growth
Your main point of contact. Learns your business and makes sure leads turn into booked jobs.
(405) 306-1080Get your free marketing audit.
Tell us where you're at. We'll review your ads, website and Google listing and send back the three things we'd fix first.
- No cost and no commitment
- A real person reviews it, not a robot
- Useful even if you never hire us
Rather talk now? Call Hayden at (405) 306-1080.
Book a call
Pick a time. Talk to a founder.
A 15 to 30 minute call. We'll look at your market, tell you what leads should cost you, and you decide if it makes sense. No pressure.
Choose a day and time
Central timeQuestions
Straight answers.
How does pay-per-lead work?
On Meta ads, you pay a set price for each lead we deliver, billed weekly. If we don't deliver a lead, you don't pay for one.
What counts as a lead?
A real person in your service area, with a working phone number, asking for a service you offer. Every lead is exclusive to you. If one isn't, report it within 48 hours and you get a full credit.
How much does it cost?
Meta ad leads are $110 for roofing, $65 for HVAC, plumbing and mortgage, and $45 for landscaping and med spas, billed weekly with a cap you agree to. SEO websites start at $1,250 one-time, and local SEO starts at $447 a month. That's about 10% below typical market rates.
How fast will I see results?
Meta ads can start bringing in leads within the first few weeks once campaigns are live. Local SEO builds more slowly, usually over a few months, but keeps working without paying per click.
Who will I actually work with?
The two founders. No account managers relaying messages: you talk directly to the people doing the work.
Do I own my ad accounts and website?
[YOUR POLICY — most clients prefer that ad accounts and the website stay in their name.]