Meta ads you only pay for when they bring a lead.
Facebook and Instagram campaigns aimed at homeowners and customers in your service area. You pay a set price for each lead we deliver, not for clicks or impressions.
- Ad creative and copy, made and tested for you
- Audience testing and retargeting
- You pay per lead, billed weekly
- Every lead goes to you only, never shared
Why Meta
Why we start with Facebook and Instagram.
Facebook leads cost about half as much as Google leads for home service businesses.
Average cost per lead. WordStream Facebook Ads Benchmarks (home and home improvement); LocaliQ Home Services Search Advertising Benchmarks.Your leads only
Shared leads vs. leads that are yours.
Lead marketplaces
- ✕The same homeowner is often sold to several contractors
- ✕You race other companies to the phone
- ✕Membership fees on top of what you pay per lead
Upscalr
- ✓Every lead is yours alone
- ✓No leads, no bill
- ✓About 10% under typical rates, with prices you can see
The goal
Goodbye slow weeks. Hello booked ones.
Our job is simple to measure: more appointments on your calendar. Flip the switch to see what we're aiming for.
Lead calculator
What would more leads be worth?
Plug in your own numbers to see what extra leads could mean for your business.
Questions
Pay-per-lead questions.
How does pay-per-lead work?
On Meta ads, you pay a set price for each lead we deliver, billed weekly. If we don't deliver a lead, you don't pay for one.
What counts as a lead?
A real person in your service area, with a working phone number, asking for a service you offer. Every lead is exclusive to you. If one isn't, report it within 48 hours and you get a full credit.
How much does it cost?
Meta ad leads are $110 for roofing, $65 for HVAC, plumbing and mortgage, and $45 for landscaping and med spas, billed weekly with a cap you agree to. SEO websites start at $1,250 one-time, and local SEO starts at $447 a month. That's about 10% below typical market rates.
How fast will I see results?
Meta ads can start bringing in leads within the first few weeks once campaigns are live. Local SEO builds more slowly, usually over a few months, but keeps working without paying per click.
Keep reading
You might also want to know.
Get your free marketing audit.
Tell us where you're at. We'll review your ads, website and Google listing and send back the three things we'd fix first.
- No cost and no commitment
- A real person reviews it, not a robot
- Useful even if you never hire us
Rather talk now? Call Hayden at (405) 306-1080.